SPECIAL INTEREST GROUPS

There is a facility within Traveller to label customers with certain interests thus enabling you to run a mailshot highlighting a particular group. Eg. Golfers, bridge players.

To set up this facility each interest code and description has to be entered within the masterfiles:

File -> Masterfile Maintenance -> Special Interest Groups

Enter the code of your choice

Enter the description

Save the information

To label a customer with a particular interest:

Within the client file – go to client options

Within this screen there is a box for special interests

Click on new

Enter the appropriate code and save the information

When you go to the mailshot criteria screen as detailed on pages 31-34 there is a tab labelled special interest groups. This area will allow you to select which group(s) you would like to mailshot.